Day in the life of an event planner
Last week, celebrity event planner and designer Steven Duggan explained how he became a event planner and what skills he thinks you need in order to become a success in the industry.
This week, Steven talks us through an average day in the world of event planning and passes on his advice to anyone wanting to break into the same career.
An average day for an events planner
Every morning the first thing I do is reply to all of my emails and begin our daily meeting. In this meeting we update the client list, do a campaign breakdown on the wall and set targets for the day. I think it’s important to motivate the team first thing in the morning to make sure we achieve something that day and feel good about it, so we always begin on a positive.
The events business can be very tough especially when you are pitching such a large spend in the middle of a recession, so we treat each situation very seriously as the clients’ money is essentially in our hands. We arrange a point of contact in the morning to reassure our clients and keep them updated with the progress of their event, which is always appreciated.
I deal with everyone from previous clients, potential clients, suppliers, our PR agency and other contacts in the industry with similar interests.
If I have an event to design, I’m either preparing a proposal with drawings and fine details to do with the event, putting together a quotation or forming new company documents. Designing our events takes a lot of time and thought, mainly because we feel so passionate about all of the features and layouts being drafted.
Some of our events are large scale so for this I would be using some architectural techniques including space plans and people flow charts.
The budget of the event does not change the way we do things even if it is a small dining experience, every client receives the same treatment.
My advice to anyone who wants to work as an events planner
In today’s job market it’s all about experiences that you’ve gained.
I don’t necessarily want someone who has got the best grades from the best school. I want someone who has experienced different things from their lives already, learning life lessons from themselves.
I get a lot of people applying for jobs, I would love to employ the majority of the applicants that I get, but realistically I can’t afford it. It’s a tough business to get into, so don’t be defeated. Be persistent and different! And do as much work experience as you can!